Introducing Instagram Reels: a replacement thanks to record 15 to 30-second clips set to music on Instagram.
If Instagram Reels sounds a touch familiar, it’s going to be due to the new Reels tab that’s taking center stage on the Instagram navigation bar. Plus, almost most are comparing Instagram Reels to TikTok!
So what’s Instagram Reels, and the way are you able to use them in your marketing strategy? determine everything you would like to understand in our Ultimate Guide to Instagram Reels:
Table of Contents:
- What is Instagram Reels?
- Why is Instagram launching Reels?
- How to Create Your First Reel
- How to Use Reels for Business
- What’s the longer term of IG Reels
What Is Instagram Reels?
Instagram Reels may be a new thanks to create fun and interesting video content. The video feature is out there within the us and 50 other countries.
Similar to TikTok, Instagram users can record and edit together 15 to 30-second video clips set to music and share them to their Stories, Explore Feed, and therefore the Reels tab on a user’s profile.
You can find Instagram Reels at the forefront of Instagram — taking center stage of the most navigation bar. this is often an enormous change on the app, and a big push to possess users to browse and share Reels more often.
On the Reels tab, rather than only seeing Reels from accounts you follow as you scroll, you’ll see Reels from popular and trending accounts on Instagram.
“The tab will provide a deeply immersive Reels-experience with auto-play videos, with a creation entry point that opens on to the Reels camera,” consistent with Instagram.
On top of seeing Reels on the new Reels tab, you’ll also find Reels on the Explore page.
While the Reels algorithm hasn’t been locked down yet, it feels almost like the TikTok For You page. It’s likely influenced by who you already follow, what content you interact with, and where you’re located.
What we do realize the Reels algorithm is that it favours Reels that:
- Are Entertaining And Fun (I.E. Delights People, Grabs Their Attention, Makes Them Laugh Or features a Fun Surprise Or Twist)
- Are Inspiring (I.E. Starts A Trend That Others Can Easily Participate In)
- Use Creative Tools Like Text, Filter, Or Camera Effects
- Uses Vertical Video
- Use Music From The Instagram Music Library And/Or Original Audio You Create Or Find On Reels
- Are Experimental! Try Something New, Be Yourself, And See What Works For You
And on the flip side, Instagram advises that brands and creators shouldn’t post Reels that:
- Are blurry thanks to the low-resolution
- Are uploaded with a border around them
- Have the bulk of the image covered by text
- Do not meet Instagram’s Community Guidelines
Instagram has confirmed that content that’s visibly recycled from other apps (containing logos or watermarks) is going to be less discoverable on the Reels tab.
To remove the large watermark, there are variety of handy apps and websites you’ll use like Snaptik App, MusicallyDown, and Apowersoft’s Online Watermark Removal.
Similar to TikTok, if you discover a song or audio clip you wish , you’ll tap the music and choose “Use Audio”.
Take a peek at the opposite videos using that audio and see what’s out there. It never hurts to require inspiration and hop on a trend! Users also can select music from an enormous library or use their own audio.
Beware that the Instagram Reels music feature might not work for all Instagram accounts.
If you notice your account doesn’t have the music feature, don’t panic! There are ways you’ll work around it. Either record your own music and audio otherwise you can edit your video outside of Instagram Reels.
On top of choosing and adding music, there are variety of handy video editing tools to explore. the choice to trim and delete video clips, a video countdown timer, the choice to regulate your video’s speed, and a library of video effects to settle on from.
When creating a Reel, you’ll either prefer to film video clips on the spot or upload a pre-edited video from your camera roll.
Once you’re proud of the clips, you’ll use the draw and text tools and choose between a variety of Instagram stickers.
Why is Instagram Launching Reels?
If you’re thinking most of the features sound very familiar, that’s no coincidence.
Reels might be considered an immediate response to the growing popularity of TikTok — which has surged in popularity over the last year.
TikTok generated “the most downloads for any app ever during a quarter” in Q1 2020, consistent with Adweek.
And TikTok’s core demographic is rapidly changing. While once dominated by Gen-Z users, Millennials now structure a greater share of TikTok’s user base than ever before — making the platform a way more attractive proposition for advertisers.
According to recent data from Comscore, the share of US-based TikTok users aged between 25-34 increased from 22.4% in January to 27.4% in April, while the 18-24-year-old bracket fell from 41.1% to 35.3%.
So it’s no surprise that Instagram is making moves to duplicate TikTok’s hottest features — especially in areas where TikTok hasn’t already amassed a robust foothold, like Brazil.
Reels, however, could have a way higher chance of success because of its prime positioning within the Instagram app — and every one of the exposure and familiarity that comes with it.
IGTV has found its positioning as series-based content, where audiences can tune to every episode with their favorite brands. But, with Reels, it’s filling the gap of high-quality content that’s still informal, but has longer time period than 24 hours.
It’s a more dynamic and artistic opportunity to showcase more of your personality and brand.
There are over 1 billion active users already on Instagram — and if we’ve learned anything from the introduction of Instagram Stories, it’s that Instagram knows the way to replicate a tried-and-tested format successfully .
How to Create Instagram Reels
You can access and make Reels in 3 different ways: the Instagram home screen, the Reels tab, or the Instagram Stories camera.
To access through the Reels tab, tap the camera on the highest right.
To access through the Instagram home screen, tap the “+” on the highest right and scroll to the Reels tab at rock bottom of the screen.
We’ll walk you thru the steps on the way to create an Instagram Reel using the Instagram Stories camera menu.
To access it, simply open the Instagram Stories camera and find the Reels icon positioned either between the default Normal mode and make mode or on rock bottom menu next to “Story”.
From this screen, you’ll select your audio by tapping the music icon:
Choose the speed of your video by pressing the play icon:
Decide how long you’d like your video to be by tapping the circle with 15-seconds on the left-hand side. once you press, shuffle between 15 seconds and 30 seconds.
Once you’ve selected your video length, you’ll choose how long your clips are going to be by selecting the stopwatch icon. once you set a timer, there’s a countdown before the recording starts. you’ll choose from a 3 second and 10-second countdown.
Change the countdown duration by tapping the amount next to “Countdown”.
Similar to Boomerang mode, you’ll scroll across to use effects or AR filters to your Instagram Reels video. you’ll prefer to use any previously saved filters otherwise you can scroll to the top and tap “Browse Effects”.
Either hold down the record button to capture footage or upload video footage from your camera roll.
Much like on TikTok, you’ll start and stop recording multiple times during your video by pressing and holding the record button.
If you would like to trim or delete any of the clips you’ve filmed, tap the rear arrow to the proper of the record button. Press into the individual clip you would like to edit. once you tap into the clip of your choice, either tap the scissors to trim and therefore the trash to delete.
Once you’re proud of the result, you’ll use the draw and text tools and choose from a variety of Instagram Stickers.
If you’re creating a video with a voiceover or dialogue, make certain to feature closed captions to your videos. Not only does it help with those watching your videos without sound, but it’s also helpful for those that are Deaf or hard of hearing.
When adding text to your videos, keep the text placement in mind. this is often because once you share an Instagram Reel to the feed, Instagram crops it to 4:5 dimensions. To avoid important text from being cropped, keep your text on the brink of the center of the screen.
When finished, you’ll edit the duvet photo with a video thumbnail or add a canopy from your camera roll. If you’d wish to keep your Instagram aesthetic in situ , choose uploading an on-brand image from your camera roll.
Now it’s time to share your masterpiece! you’ll share the Reel to your Stories, Explore Feed, and therefore the new Reels tab on your profile.
Check out the newest Instagram Reels tab on Instagram profiles — this is often where you’ll see your videos and drafts and where your followers can attend find all of your published Reels.
How to Use Instagram Reels For Business
Instagram Reels may be a thanks to build your community and grow your reach on Instagram. It’s a fun and interesting thanks to share original (and creative!) snippets together with your audience.
If you’re already using Instagram for your business, it’s going to be worth giving Instagram Reels a try.
Here are 3 ways you’ll use Instagram Reels in your marketing strategy:
- Create authentic content
- Share educational content
- Showcase products
1: Create Authentic Content
When Instagram Stories entered the scene in 2016, few could have predicted just how successful the fun and informal ephemeral format would convince be.
If Instagram Stories is anything to travel off of, Reels might be even bigger.
They’re designed to be fast and fun and are packed filled with computer graphics that make creating captivating and authentic content seriously easy.
This offers an excellent opportunity for businesses to point out a more human, less picture-perfect side — which may be great for building genuine relationships and strengthening community.
You don’t need to save your personality for other apps, now you’ll showcase it all on your Instagram. all of your followers need to do is slide on over to the new Instagram Reels tab.
And what’s even better? You’ll reach an entirely new audience doing so. Your Reels will show abreast of users’ Reels tab and a bit like that, they’ll be ready to tap the follow button directly.
2: Share Educational Content
Posting educational content may be a excellent spot to start out — give your followers your top 5 travel tips, teach them the way to get the right photo, the way to write the right caption, or show them the way to style a skirt 5 ways.
Educational content can help position you as an expert thereon topic, and you’ll become a go-to voice within your community.
take My account (@techytanmay) as an example. I Post Reels Related To My Editing Tutorial and share tips, tricks, and sometimes behind-the-scene content to connect with my audience.
3: Showcase Products
Instagram Reels may be a huge opportunity for brands and businesses looking to drive awareness and sales from the platform.
Instagram Reels are now shoppable (Not In India Yet) — which suggests businesses can showcase products and tag them directly. this is often major. Since many Instagram creators were already featuring products in their Reels, the addition of shoppable products may be a good way to extend sales and traffic to your IG Shop.
Showcase products as creatively as you would like and within 3-clicks, users can actually purchase your products straight from the video! If a user is interested, they will tap “View Products” to find out more about the merchandise , but later, or plow ahead and buy .
What’s Next for Instagram Reels
So, what is going to Instagram Reels mean for brands and businesses on Instagram?
When Instagram launched Instagram Stories in 2016, there have been 150 million users. Now, a mere four years later, over 500 million users use stories a day . If this is often any indication, it’s like Instagram Reels features a bright future ahead.
It’s an honest idea to leap in early while competition remains low, especially since Instagram is giving extra prominence with the newest Reels tab on the Instagram homepage.
Influencers and makes are already beginning to use Reels as how to market products — and that we think this is often only the beginning! almost like TikTok, it’s likely brands will hop on the chance to partner with influencers to make branded Instagram Reels, especially since Instagram has introduced branded content tags on Reels.
This update may be a way for Instagram to make sure creators clearly disclose when they’re creating branded content, increasing transparency, and making it easier for creators and makes to make , share, and amplify branded content.
Instagram Reels can also be differently for brands and businesses to raised understand their Instagram community even further. Currently, the sole analytics available for Reels are view count, likes, and comments.
But, a bit like on TikTok and Instagram Stories, we expect there to be in-depth analytics for Instagram Reels within the future.
And, while we aren’t sure how the Instagram Reels algorithm works just yet, it’s an honest idea to use hashtags and descriptive captions to let Instagram know what you’re talking about.
Whatever your brand or business, there’s an ingenious opportunity expecting you.
What does one think the longer term of Instagram Reels will be? Join the conversation over on Tanmay’s Instagram profile!